![]() TikTok is the fastest-growing social network and video platform around, surpassing the one-billion-user mark in September 2021. ![]() Going live on TikTok can be a great way to connect with your audience, build trust and boost engagement. ![]() Brands use TikTok live streams to do more formal videos, like tutorials or product demos. TikTok live videos are usually short and informal - like having a casual conversation with your viewers. Just like Facebook, Instagram and YouTube all have live streaming capabilities, so does TikTok. Rather than shooting, editing and uploading your videos to TikTok for users to watch later, you start filming in real time and viewers can interact with you directly. TikTok LIVE is the live streaming arm of the popular short-form video app.
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